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Richmond BizSense Features CreativeMktGroup

May 17, 2019

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Marketing Authenticity


We met a prospective client today that was very intrigued and enlightened by the idea that the day to day activity of their business was interesting enough to market. One could question why sitting at the computer running a business, or meeting a business connection for coffee would be of interest to anyone, especially as a marketing tactic to attract new clients.


Day in and day out, our CreativeMktGroup team works closely with clients to strategically determine what is interesting and marketable in their living, breathing businesses. We call this 'Marketing Authenticity' and the definition being 'promoting the real, authentic activities and ongoings of a particular business and their brand'. 


Do you wonder if your business can market authenticity? The answer is always yes, but here are a few questions to ask yourself:

  • How do the products and services you offer in your business impact your clients? Try showcasing an example to market your business' authenticity.

  • How do the actions of your business' staff increase the value your business provides to clients? Try showcasing an example to market your business' authenticity.

  • What internal activities are occurring within your business that showcase your culture? Try showcasing an example to market your business' authenticity.

If you need help identifying your authenticity and/or how to market it, CreativeMktGroup is anxious to help. Contact us at

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