The 2020 Coronavirus Pandemic will forever hold a place in history, especially for small businesses. But in times of economic hardship and turmoil, it is important for small businesses to hold their heads high and not allow fear to overtake rational thinking. Instead, this energy can be transferred to concentrating on the future and the wellbeing of the business, employees and clients it impacts. In those moments of fear and doubt, here are a few ideas that we hope will be motivational and empowering.
+ Pause + Breathe + Take Control: You're a small business owner which means it is inevitable that there will be challenges and obstacles along the way. Don't let your emotions get the best of you. Instead, take a moment to pause, breathe, and collect your confidence. Now, take control of the situation and make a difference.
+ Put Yourself in Your Target Audience's Shoes: If you're going to promote change in your clients' purchasing habits during a difficult time, then put yourself in their shoes. What are they thinking and going through right now? How can you alter your business, services, and offerings to accommodate their needs? What can you offer of value to them that will benefit your business as well? Even in a normal state of the economy, you must be creative and innovative to stand apart from your competition, but now, more than ever, this is vitally important.
+ Marketing Your New Offerings: Using the new innovative and creative ideas you need to incorporate into your business to accommodate the needs of your target audience, market these offerings and be empathetic and authentic. Don't try to sell something - just solve a problem.
+ Get Involved in the Community: Don't sit back and sulk about the situation. Take action (even if electronically) about how you can make a difference in the community, especially with your recently developed offerings.
+ When In Doubt: If all else fails and fear sets in, call a fellow business owner or small business service provider and ask for help. Everyone is willing to help one another in a time of crisis, especially to listen and give you ideas and perspective that you can't think of yourself. Remember that when one is under pressure, your confidence, creativity and innovation aren't at its peak. Ask for help!
During this specific time of crisis and always, never hesitate to call CreativeMktGroup for a pep talk to help your business grow to the next level. Entrepreneurship is hard with lots of ups and downs. Whether it be Coronavirus or another crisis, create your own legacy and let it be one that tells how you overcame the hard times and succeeded.