We exist to support start-ups, small businesses, non-profits, and associations with
simple marketing solutions.​ Think of us as your external marketing department.


CreativeMktGroup began as a start-up business on $0 capital in January 2016 and has since continued to grow organically. Founder, Natalie Toalson McNamara, determined a gap in the marketplace for small businesses and the quality, simple marketing support they so very well deserve. Furthermore, it seemed the only options available were top marketing agencies which are certainly stellar in quality, yet not typically affordable to small businesses.


As the CMG client base has grown, so has the team. And along the way, it has been challenging, but important to remain lean and process driven, in an effort to be most efficient and to, again, provide a simple marketing resource to clients.


Today and continually moving forward, CreativeMktGroup commits to finding a way to support start-ups, small businesses, non-profits, and associations.




From a very young age, Natalie has always envisioned extraordinary ideas for any venture or opportunity in her path. Natalie has a futuristic, go-getter attitude that aids in the ideation, development, and evolvement of any project with which she is involved. Working three jobs through high school and college, Natalie is known by everyone in her life to be one of the hardest working individuals on the planet. A born and raised Texan, a mother of two kids and two step-kids, and six years working with 100+ lawyers, there isn't a challenge that Natalie hasn't overcome.

CEO / Founder + Chief Strategist


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With a passion for social impact and training in public relations, Tara helps CMG clients make sense of chaos by connecting the dots to create impactful strategies. She believes in the power of storytelling to connect audiences with the intent of larger ideas. She loves the hustle—years in the service industry will do that to you. While juggling two jobs, Tara studied public relations and business in college and has always appreciated good creative—now she’s devoted to providing the structure to get it done. While her office rests in Richmond, Virginia, her heart resides in the mountains of Nepal, and if she’s not dreaming up new creative solutions for your company, she’s busy raising a tiny human.

Senior Strategist


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After growing up in a large family in Richmond, then spending half of her career in small business and the other half in non-profits, Margaret knows how to organize and execute a plan for most anything. Margaret has a keen sense for looking at the big picture, then filling in all of the details. She never leaves home without a fine-point Sharpie and can talk business, marketing, and operations strategy for hours. When not strategizing and transforming, Margaret loves living the ultimate mom life with her two boys and planning their next Disney vacation.

Senior Strategist


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With a passion for building relationships and driving growth for clients, Linné is known for listening well and identifying areas of opportunity. She is passionate about working with startups, nonprofits, and associations throughout the full spectrum of their journey. Her background includes time in the world of healthcare marketing for one of the big three hospital systems in the region, as well as a decade in non-profit leadership positions in the hospitality industry. While Midlothian is home now, she is a native of Newport News and attended James Madison University. Outside of work, Linné can be found either planning a Girl Scout troop meeting with her daughter, snuggled up with her young son watching movies, or listening to her husband play the drums. 

Senior Strategist


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Since childhood, Kristen has been passionate about all aspects of arts, including drawing, painting, and photography. Naturally as a professional, she gained the education, skill set and experience to take creative ideas and bring them to life. Born and raised in Richmond, Kristen graduated with a BFA in Graphic Design and a minor in Business from Virginia Commonwealth University. Her experience and background include a diverse client base within various industries, such as printing, beverage and mortgage. She loves all aspects of branding because she recognizes how personal it is and how it helps bring life and personality to one’s business. When she’s not cooking up new designs, she loves spending her time cooking, traveling, and exploring the Richmond food scene.

Digital + Print Designer


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A graduate of Virginia Commonwealth University, with a major in Public Relations, Amanda knows what you need to say and how you need to say it. Through her previous Marketing Manager positions, she has gained a love for the dynamic and high-energy pace of agency life. Her passion for customer service stems from her retail background, and she believes no project is complete until the customer’s expectations are exceeded. Amanda works hard to build relationships, approach projects from new angles, and continue to learn. When not coming up with new marketing campaigns, Amanda is finding a new favorite happy hour or rewatching Game of Thrones.

Marketing Account Manager


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Rachel has always had a strong love for people, wanting to learn everything about everyone. From traveling all throughout South America, experiencing the diversity of culture has given her more appreciation for the individuality in people. She takes this mindset into her work through ensuring she completely understands each of her clients’ marketing needs and builds strong relationships along the way. Rachel thrives in a high-energy, fast-paced environment, finds challenges exciting, and brings positive energy to every project. She has put her Mass Communications degree from Virginia Commonwealth University to work, gaining experience in marketing, social media coordination, and event planning. In her free time, if she’s not jetting off across continents, you’ll find her at the nearest kickboxing studio or engulfed in her love for photography.

Marketing Associate


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As a Richmond native, Emily loves the close-knit feeling of the community and is eager to contribute to the city as it grows. She finds passion with helping her clients turn their stories into designs. A graduate from VCU Advertising and current student at the VCU Brandcenter, Emily understands the importance of not only marketing your business but yourself. She works hard to ensure each design is perfected in the way the client envisioned. She knows this process can be tough, but the end result is always rewarding. She is excited to continue her education while working closely with the CMG family.

Graphic Designer


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Laura is always one to bring tenacity and enthusiasm for solving problems and eager to forge relationships with anyone. Her professional experience ranges from working as a laboratory scientist to running a small business incubator. As a graduate of Old Dominion University and Richmond-transplant, Laura is excited to offer her skills and experience to CreativeMktGroup's community of small businesses and organizations to help address their marketing needs and support their growth. Outside of work Laura is passionate about social justice, home renovation, and being a proud mom to two boys.

Client + Community Relations


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Jen has the natural ability to engage, connect and relate to a wide array of individuals. Born and raised in the Caribbean and Latin America, Jen found her way to Richmond, Virginia via Boston, then New York. She brings years of experience in performance management and exceeding client’s expectations. Jen understands the critical role that exceptional client care plays in the success of a business, because she’s lived it.  She can also plan an event to die for! Jen’s role focuses on business development with an eye toward client relations, which allows her to identify growth opportunities. Her sweet side hustle is mixing up the best coffee cakes in town as the owner of Cakes by Jen.

Client Relations


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With a love for efficiency and an ability to relate to people and teams, Lynette brings her skills to support the operations at CMG. She has significant grassroots experience in developing, improving and managing operations for small businesses. As a mental health therapist, she utilizes her problem-solving skills and expertise to aid in the growth of start-ups and small businesses, specifically those with rapidly changing business needs. When not solving problems and growing the business, she spends her time traveling and having fun with her friends and family.

Director of Operations + Administration


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Callie is always looking for new projects to get her hands on, whether it’s creating collages or designing covers for her Spotify playlists. It is this passion for creativity that inspired her to pursue a degree in Marketing Management from Virginia Tech. She is constantly discovering new ways to express herself and hopes to carry that imagination into her work. Callie interned with CMG last Summer, and the team valued her work so much that they asked her back for another internship. Focusing on communicating business values into impactful messaging and mirroring it with good creative is Callie’s sweet spot and she hopes to refine that skillset in the following three months. When her mind finally takes a break, Callie enjoys spending her time and energy exploring new places to walk her dog and finding new music to listen to on spontaneous road trips.

Marketing Intern


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Roxie, a rising Junior and Marketing major at Clemson University, has a passion for the creative side of business. Fascinated by the ins and outs of the creative process, she’s constantly adding to her portfolio with her own drawings and designs. She’s focusing her studies on branding, planning and design and hopes to get that real world experience with CMG. While home for the summer, she plans to be on the water as much as possible and continue experimenting with baking for her family and friends. 

Public Relations Intern


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A senior advertising student in VCU, Emma supports the CMG design team by creating graphics and taking part in our branding projects. Emma is focused on a career as a resource for small businesses and nonprofits, particularly in a rural area or in the agricultural industry. She believes the first step to success is having an approachable brand, which is created through smart design. Adobe Illustrator is where she finds herself in an irresistible relationship with art. When school and work are done for the day, Emma is content hanging out with her cats, becoming a true crime aficionado through books and documentaries, or designing her future tattoos. After a life in the Virginia suburbs, she is always planning her next trip to the mountains.

Graphic Design Intern


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6909 Patterson Avenue, Richmond, VA 23226

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