Work Desk


We exist to support start-ups, small businesses, non-profits, and associations with
simple marketing solutions.​ Think of us as your external marketing department.


CreativeMktGroup began as a start-up business on $0 capital in January 2016 and has since continued to grow organically. Founder, Natalie Toalson McNamara, determined a gap in the marketplace for small businesses and the quality, simple marketing support they so very well deserve. Furthermore, it seemed the only options available were top marketing agencies which are certainly stellar in quality, yet not typically affordable to small businesses.


As the CMG client base has grown, so has the team. And along the way, it has been challenging, but important to remain lean and process driven, in an effort to be most efficient and to, again, provide a simple marketing resource to clients.


Today and continually moving forward, CreativeMktGroup commits to finding a way to support start-ups, small businesses, non-profits, and associations.




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CEO / Founder

From a very young age, Natalie has always envisioned extraordinary ideas for any venture or opportunity in her path. Natalie has a futuristic, go-getter attitude that aids in the ideation, development, and evolvement of any project with which she is involved. Working three jobs through high school and college, Natalie is known by everyone in her life to be one of the hardest working individuals on the planet. A born and raised Texan, a mother of two boys, six years working with 100+ lawyers, and starting a business from the ground up, there isn't a challenge that Natalie hasn't overcome.


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As someone who seeks to use her professional skills to serve a public good, Kristin has elevated brands and awareness for local organizations, companies and causes throughout her 20+ years in marketing and communications. As a meticulous project manager, she is dedicated to a collaborative work process to create and execute strategies that drive growth and engagement, and loves to help clients authentically tell their story. A native Virginian who traded her upbringing in the Roanoke valley for life in the city of Richmond, she is married to a building contractor and mom to two spunky girls. Kristin’s personal passions include good coffee, tough workouts and all things Hamilton.  


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Marketing Manager

Heather is a natural pioneer, enjoying exploration and pushing boundaries for innovation, particularly within environmentalism and conservation. Her background as a Marketing Director for two e-commerce brands within the consumer industry (B2B and B2C yoga/active lifestyle) contributed highly to her professional career allotting experience in planning, strategizing, executing, and distributing amongst all digital platforms. Content development strategized around marketing/promotional calendar planning has helped her rebrand and market dozens of businesses for website remodel, email distribution, social media management, and more. Heather actively assists her clients with revenue and lead based conversion goals, able to strategize and successfully market for each. Outside the office, she is an avid yoga practitioner and professional photographer; enjoys frequent nature walks/hikes to different parks and environments; and also spends quality time with friends and family.


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Marketing Associate

Emmy holds a positive attitude in everything she does and is always looking for ways to help others. She loves to challenge herself everyday and is always eager to take on an opportunity to learn something new. Emmy is a graduate from Virginia Commonwealth University where she discovered her passion for social media, communications, and marketing strategy. In her career, she has been dedicated to working with clients ranging from non-profits and small businesses, including the real estate, professional services, entertainment, and wellness industries. When she’s not supporting the growth of her clients, Emmy is enjoying time with family and friends by exploring new adventures and food in Richmond and Charlottesville.


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Marketing Associate

A born and raised Richmond native, Lindsey has always had a passion for marketing and design. For the last 6 years, she has worked for large and small organizations in both the for profit and non-profit worlds. Her passions are digital and print graphic design, website management, professional photography and photo editing, just to name a few. Her expertise in these areas combined with her attention to detail allows her to assist clients effectively, efficiently and in an organized manner. Lindsey is a go-getter who’s always up for a challenge and prides herself on constantly learning new programs and techniques related to all things marketing. This means she can help just about anybody with just about anything. On a personal note, she is one of 6 siblings! When not marketing, she loves spending time with her husband and family, playing with her fur baby Sadie, shooting photography, teaching swim lessons to kiddos, and watching football.


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Digital + Print Designer

Chris is always looking for an adventure. As a senior graphic designer for over 20 years, his expertise focuses on management of the complete design process, from conceptualization to delivery. His creative mind gives him the ability to stretch the boundaries of design while storytelling, to help clients' brands stand out. Chris’ experience and portfolio includes working with clientele and projects ranging from startups to Fortune 500 companies. He is a lover of the outdoors, including camping, hiking, beach bumming, snowboarding, and biking. With a blend of personal and professional passions, Chris is also a talented landscape, drone, and timelapse photographer.