We exist to support small businesses with simple marketing solutions.​
Think of us as your external marketing department.


CreativeMktGroup began as a start-up business on $0 capital in January 2016 and has since continued to grow organically. Founder, Natalie Toalson McNamara, determined a gap in the marketplace for small businesses and the quality, simple marketing support they so very well deserve. Furthermore, it seemed the only options available were top marketing agencies which are certainly stellar in quality, yet not typically affordable to small businesses.


As the CMG client base has grown, so has the team. And along the way, it has been challenging, but important to remain lean and process driven, in an effort to be most efficient and to, again, provide a simple marketing resource to clients.


Today and continually moving forward, CreativeMktGroup commits to finding a way to support start-up and small businesses.




From a very young age, Natalie has always envisioned extraordinary ideas for any venture or opportunity in her path. Natalie has a futuristic, go-getter attitude that aids in the ideation, development, and evolvement of any project with which she is involved. Working three jobs through high school and college, Natalie is known by everyone in her life to be one of the hardest working individuals on the planet. A born and raised Texan, a single mother of two, and six years working with 100+ lawyers, there isn't a challenge that Natalie hasn't overcome.

CEO / Founder + Chief Strategist


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With a passion for social impact and training in public relations, Tara helps CMG clients make sense of chaos by connecting the dots to create impactful strategies. She believes in the power of storytelling to connect audiences with the intent of larger ideas. She loves the hustle—years in the service industry will do that to you. While juggling two jobs, Tara studied public relations and business in college and has always appreciated good creative—now she’s devoted to providing the structure to get it done. While her office rests in Richmond, Virginia, her heart resides in the mountains of Nepal, and if she’s not dreaming up new creative solutions for your company, she’s busy raising a tiny human.

Senior Strategist


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Working with people is Syndal’s strong suit. She thrives on the energy of others while maintaining an assertive yet gracious attitude under pressure. With a degree in PR and a minor in Business from Virginia Commonwealth University, Syndal brings experience among a multifaceted background in marketing, advertising, public relations, and event planning. She has thrown herself into roles where attention to detail and transparency is key. Her curiosity for international travel has expanded her love for authentic communication. She believes in the power of connecting with people from all backgrounds and across platforms. On weekends, you can find Syndal coaching girls soccer, re-reading Harry Potter, or networking with all the doggos at local breweries. 

Client Relations + Marketing Strategist


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Jen has the natural ability to engage, connect and relate to a wide array of individuals. Born and raised in the Caribbean and Latin America, Jen found her way to Richmond, Virginia via Boston, then New York. She brings years of experience in performance management and exceeding client’s expectations. Jen understands the critical role that exceptional client care plays in the success of a business, because she’s lived it.  She can also plan an event to die for! Jen’s role focuses on business development with an eye toward client relations, which allows her to identify growth opportunities. Her sweet side hustle is mixing up the best coffee cakes in town as the owner of Cakes by Jen.

Client Relations + Marketing Strategist


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A recent graduate from Virginia Commonwealth University, majoring in Public Relations, Amanda knows what you need to say and how you need to say it. Experiencing industry life throughout several of her previous positions, she gained a love for the dynamic and high-energy pace of working at an agency. Her passion for customer service stems from her retail background, and she believes no project is complete until the customer’s expectations are exceeded. Through networking, multiple internships, and working 2 jobs throughout college, she knows how to leverage hard work and to continue curiosity. While Amanda is not coming up with new social media campaigns or copywriting, she is finding a new favorite happy hour in the Fan or rewatching Game of Thrones for the 6th time. 

Marketing Account Manager


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As a highly organized and motivated individual, Hailey finds herself excelling in the fast paced world of marketing and communications. Originally from the Washington D.C. area, Hailey came to Richmond to attend Virginia Commonwealth University where she pursued a degree in Mass Communications, with a focus in Public Relations. With experience working overseas in public relations, she had the opportunity to learn from and collaborate with individuals from diverse backgrounds. It was during this time that she discovered the value of diversity among cultures, ideas and interests. Hailey loves the creativity she can express through creating personalized, authentic content and representing a wide array of clientele. When she’s not brainstorming for clients, she can be found in the yoga studio or planning her next trip abroad.

Marketing Account Manager


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Since childhood, Kristen has been passionate about all aspects of arts, including drawing, painting, and photography. Naturally as a professional, she gained the education, skill set and experience to take creative ideas and bring them to life. Born and raised in Richmond, Kristen graduated with a BFA in Graphic Design and a minor in Business from Virginia Commonwealth University. Her experience and background include a diverse client base within various industries, such as printing, beverage and mortgage. She loves all aspects of branding because she recognizes how personal it is and how it helps bring life and personality to one’s business. When she’s not cooking up new designs, she loves spending her time cooking, traveling, and exploring the Richmond food scene.

Digital + Print Designer


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Lexi is constantly pushing herself beyond the boundaries of her comfort zone, whether it’s by taking on a new project or trying every restaurant in Richmond. Upon graduating from the University of Richmond, she plans to stretch her college budget and take a month-long trip to explore her European roots. Her passions for branding, strategy, and marketing research led her to pursue a degree in Marketing. Cultivating creative and engaging content not only drives her professionally, but also personally. In an effort to let this creative energy shine, she manages a blog about everything from trending fashion to her favorite local hangouts. Lexi is always ready for new opportunities and knows the possibilities are endless.

Marketing Coordinator


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6909 Patterson Avenue, Richmond, VA 23226

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