CMG Client: Medworks Surgical
A year ago, Medworks Surgical contacted us to help with their marketing efforts. After an analysis of their current brand and competitors, it was evident that we needed to tackle a branding project before promoting their business through traditional marketing. We continue to support their business as their 'dedicated marketing resource'.
Issue: Client had the beginnings of an established brand, but lacked the sophistication that their clients expected in comparison to their competition.
Solution: CMG initially collaborated with the Client for several months on the core elements of their business, including their mission, core values, and unique differentiator. Thereafter, we proceeded to develop their current brand elements as described in the deliverables.
Deliverables: Brand Definition / Competitive Research / Market Research + Surveys / Name + Tagline Identity / Logo / Website / Photography / Social Media / Email Marketing / Promotional Items / Stationary / Business Cards / Signage / Interior Design / Business Development / Public Relations