CMG Client: Smallish & Bigger
It was late 2018 when the Smallish & Bigger business became a reality. Although, it took the previous six months for the business concept to fully come to fruition. The idea began when Kat Gavin, the founder of Smallish & Bigger, saw a need for small business legal services, specifically with a non-threatening and 'don't be afraid to call your lawyer' approach. Kat and her development colleague, Katie Van Schooneveld, utilized the book 'Traction: Get a Grip on Your Business' by Gino Wickman to strategize and ultimately launch Smallish & Bigger. The Smallish & Bigger team has proven to their clients and target audience, that they truly know how to take a business from 'Smallish to Bigger'. We are privileged to continue partnering with Smallish & Bigger and very proud of their continued growth.
Issue: Client had a business idea to implement into a new brand.
Solution: CMG collaborated with the Client over a six month time period to articulate, build and accurately present the new brand.
Deliverables: Business Naming / Logo / Brand Style Guide / Messaging / Photography / Website / Social Media / Business Cards / Event Planning
Smallish & Bigger