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CMG Client: Cavalier Produce

Cavalier Produce has been providing Charlottesville and the greater Richmond area with fresh produce, gourmet cheeses and speciality items since 2001. When Barb Upchurch with The Apple Cart Company reached out to us to help her long time client, we were excited to jump in! Well established with a clear vision, Cavalier Produce simply needed their website, messaging and social media to highlight their large selection of products and clearly articulate their unique offerings.



Issue: Cavalier Produce had outgrown their current website and needed help articulating what makes them so special.

Solution: We worked with Kate Magee Photography to highlight the produce, speciality items and gourmet cheeses, but we also wanted to show the dedication and experience of the Cavalier team. We then worked to create a visually engaging portfolio website that eliminated friction for the user and made ordering online simple and accessible. We trained the team on social media best practices and modernized their platforms for optimal engagement.

Deliverables: Key Messaging / Website / Consultation / Photography ​


Cavalier Produce

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