Widespread Solutions is a family-owned commercial, residential, and historic painting company that has been painting properties all over the greater Richmond area since 2005. Daniel Payne, Founder and Owner of Widespread Solutions, has worked with CMG for over a year. As Widespread continued to expand, they wanted to work with us to determine a clear mission statement and values as well as reach new audiences. CreativeMktGroup worked with them to create a direct mailer campaign to highlight their expert work, their family values, and their dedication to their clients.
Issue: Determine key messaging for Widespread Solutions and how to showcase that in a drip campaign.
Solution: CMG and Widespread worked collaboratively to develop a series of direct mailers that highlight different aspects of their company, their offerings, and their expertise. CMG analyzed different demographics to determine which would provide us with the best ROI, provided content strategy and development, handled the design, and coordinated distribution.
Deliverables: A Direct Mail Campaign / Strategy + Development / Key Messaging + Market Analysis