W. E. Bowman Construction, Inc. (WEBC) has been serving the construction industry for 50 years. From hospital renovations and historical restorations to new multi-family development construction, the experienced team at WEBC sets itself apart through a blend of skilled craftsmen, technology-driven construction management professionals, and their deep commitment to their mission to “Build the Best Places to Live, Work, and Enjoy Life”. CMG was introduced to the WEBC leadership team in the early spring of 2020.
Issue: W. E. Bowman Construction Inc.’s leadership team was interested in a new website to better articulate their offerings and showcase their wide range of completed projects. The team was also interested in learning ways to enhance their brand through digital marketing.
Solution: Over the course of 6 weeks, CMG led multiple discovery and strategy sessions; built a multi-page website, highlighting completed projects in a variety of categories and assisted with copy-editing; audited and recommended edits to LinkedIn profiles for the WEBC leadership team; and trained WEBC team members on the fundamentals of social media marketing and blog writing.
Impact: “CMG lead the W. E. Bowman Construction, Inc. team through a Branding Refresh process which opened our organization up to taking a deep dive to review our goals and values. Through the Brand Self -Assessment (internal and external) we learned that the service and product we deliver is in direct correlation with our core values and mission statement. CMG guided the WEBC staff through the website wireframe sessions, which encouraged our team to collaborate on a new website design. The refreshed and renewed website truly displays W. E. Bowman Construction’s values and completed projects. Through the addition of social media connections, we have experienced a larger volume of website views, from both new and existing clients.” – Kathy Combs, Business Development & Project Manager
Deliverables: Strategy / Web Development / Wix / Social Media Training / Blog Training / LinkedIn Profile Audit / Design / Copy-editing
W. E. Bowman Construction, Inc.