Widespread Solutions is a family owned, local Richmond painting company that specializes in residential, commercial, and historic painting services. Founded in 2005, Widespread currently has over 20 experts painters, craftsmen, and operation managers.
CreativeMktGroup has worked with Widespread Solutions for over two years, and recently collaborated on a project to revamp their brand identity and a website refresh. A small team from CMG, consisting of a senior strategist and an account manager, worked with Founder and CEO, Daniel Payne, to complete this project.
Issue: Through a series of marketing planning meetings, Widespread Solutions and CMG identified the need for Widespread Solutions to better articulate their values, company tagline, and mission statement. In addition, the CMG team performed an audit of the Widespread Solutions website to identify areas for improvement to reflect better brand awareness and user experience. The Widespread Solutions team wanted to modernize the look of their site, streamline their brand identity, and condense the information on the site to best reflect their services, as well as showcase their completed projects.
Solution: CMG + Widespread Solutions worked collaboratively to develop a new tagline and mission statement that better reflected their business offerings and values, designated brand guidelines (colors, fonts, etc.), updated the CEO’s biography, and created a refreshed website Moq-up, highlighting their services, key messaging, and completed projects. CMG provided content strategy, graphic design work, copy-editing, and worked as the liaison with their web developer to execute the project.
Deliverables: Website Wireframe Buildout / Brand Style Guide / Graphic Design / Production Liaison / Strategy / Copy-editing