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Client Feature: jiji Frozen Custard

jiji Frozen Custard is a food truck, start-up business that provides freshly made, super smooth frozen custard. to the community. In addition to servicing events, they are available for catering and private parties bookings. This business is owned and operated by driven and inspired custard lovers, Kendall and Chase. This passionate, hard-working team is single-handedly transforming the RVA community into custard enthusiasts! We were introduced to Kendall and Chase Apprich through Barb Upchurch, the founder of The Apple Cart Company, in the Summer or 2019.



Issue: jiji Frozen Custard came to us with an idea and a story, and need it to come to life.

Having just purchased their truck and custard materials and summer coming to an end, their deadline was quick and had to be met as soon as possible.

Solution: CMG and jiji launched an entire brand package and truck wrap, shortly following a website landing page. We also set-up product photography, which was utilized throughout their social media platform set-up. Within weeks, their custard was hitting the streets of Richmond.

Deliverables: Brand Identity / Brand Research / Logo Design + Packaging / Brand Style Guide / Website Strategy + Design / Business Card Design + Printing / Menu Design / Truck Wrapping Design / Product Photography / Social Media Set-up / Business Development Strategy


jiji Frozen Custard


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