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Giving Back, Lighthouse Labs Style

It’s the season of giving and recently, a few of our team members had the opportunity to do just that.

Several months ago, our Director of Client + Community Relations, Laura Wilson, made a connection to Lighthouse Labs, the premier and nationally recognized Seed-Stage Accelerator in Virginia. Through a series of conversations, CreativeMktGroup knew we had a chance to make a difference with their Fall 2020 Cohort by offering marketing guidance to those participants.

Over the course of a week, two of our Senior Strategists, Margaret Taylor + Jennie Wood, performed thorough brand audits for each company, including reviewing their website, social media, and other digital materials for brand messaging + consistency. From there, Margaret or Jennie met with each individual founder to discuss areas of opportunity within their marketing. The eight unique businesses ranged in development from those still developing their product and those who have had to pivot due to the Covid-19 pandemic. In needs, the range stretched from those who recently launched their business to those who are established and looking for new marketing campaign ideas. As you can imagine, it was a fun and challenging experience for Margaret + Jennie to tailor their advice to the needs of each individual business!

In exchange for our efforts, we received this amazing gift box and while it was not expected or needed, it is being very much enjoyed. More than receiving this wonderful gift and in a year that’s had more lows than highs, it was a joy to be able to give back to our community in a way that will help others take their small business to the next level.


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