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Local Wine Retailer Pivots Business Model To Offer Delivery To Your Front Door

RichWine RVA is an online wine retailer that focuses on natural, organic, biodynamic wine. They call it “honest wine” – which is a wine produced using clean farming practices. Virginians can shop online, chat with them, or call them while shopping (they love customer engagement!). All orders placed by 4 pm ET are eligible for same day delivery Tuesday-Friday. Monday they are open for curbside pick-up and Saturdays, all orders placed by 10 am will be delivered the same day. If you are outside of the Richmond area and surrounding counties, they will ship within 1-2 business days.

RichWine RVA also focuses on virtual wine tasting, corporate gifting, and consulting on the curation of a unique wine program contingent upon your brand needs and target audience.

Originally, RichWine RVA set out to establish a brick and mortar wine shop in November 2019 when their idea was taking shape to sell wine in their home city of Richmond, Virginia. They were looking around for the right commercial opportunity that was walkable and had decent parking nearby. After a few months of searching, the pandemic hit pretty quickly, and their plan to invest in a brick and mortar establishment pivoted to an online delivery retail platform. Their “a-ha!” moment was when they realized they could still bring hand-selected “honest wine” to the community via an online ordering and delivery business model. Although they had to adapt, they are happy with the way things have worked out. They will get to a storefront ideally by the end of 2021.

As mentioned, they focus on natural, organic, biodynamic wine. RichWine RVA's wine selection focuses on wine producers, wine history, vineyard history, and the story of the farmers and families that are behind the grape juice and the bottle. Each story is special to this company. Their handpick mixed collections of wines are specifically made with minimal intervention, no pesticides, no herbicides, low in sulfites, no added sugars, vegan, clean farmed, natty, and biodynamic. All of which still gives you the flavors that one may be looking for to meet their wine needs and pleasantly surprise their wine palate. Sustainability is important to them, and wine is the gathering place where that aligns. Additionally, they bring the wine right to your door via contactless delivery! This service is very new for Richmond, and this business is happy to market-make here!

Over the next year, RichWine RVA wants to grow its consumer base and event pillar. Ideally, they would like to triple their business scope and expedite the path towards a brick and mortar. The most important element for them is to scale effectively, so keeping that top of mind as they grow and garner more support! They also hope to eventually hire two more delivery drivers, as they are a critical part of their team and their success to get wine to their clients ahead of dinner time. For now, being smart with revenue is essential as they fundraise toward brick and mortar.

The community can support this small business by ordering wine with them! Or, if you plan on hosting a gathering, RichWine RVA is happy to be a part of it as their virtual wine tasting programs have been successful with a few corporate clients and families in the area. Furthermore, tell your friends about them! Richmond welcomes any support towards local, growing businesses. For more information about RichWine, visit their website at

Location: Richmond, Virginia


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