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Richmond Startup Creates First Ever On-Demand Accident Insurance

Buddy has created and markets the first ever on-demand accident insurance coverage designed for outdoor enthusiasts. On-demand meaning they can insure their customers for as little as a day, as long as a year, or any time period in-between. Their coverage can be purchased in less than 90 seconds from a mobile device. In the world of high deductible health plans, Buddy helps their customers live their lives more fearlessly.

The Buddy team is made up of marketing, advertising, coding and insurance professionals who all have a passion for outdoor adventure. They are rock climbers, skiers, paddlers, mountain bikers and adventure racers. They created their coverage to protect their outdoor brethren from the unexpected cost of any injury doing the things they love.

They were forced to refocus their marketing efforts from event registration platforms and promoters who sold their coverage through their registration processes to direct consumer sales using SEM techniques.

They did find time to create another platform for individuals looking for Medical Directive services online. Buddy created and donated that platform to the local firm Donate Life.

What sets them apart is that they are the only insurance company in the world that can sell accident insurance for periods of time as short as a day. They project to go from 5 to 7 figures in revenue over the next 12 months. Their staff will increase from 7 to 15.

Buddy has a strong startup community here in Richmond in which they are very engaged. They work out of 1717 Startup Virginia and pre-covid leased an office for all 7 of their employees. Making the community aware of their efforts and those of other startups is the best way to help these businesses.

For more information about Buddy, visit their website at

Location: 1717 East Cary Street, Richmond, VA


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